What is the secret to finding the right keywords for promoting your website? The quality of your keyword research will directly reflect on the quality of your website promotion. Quality research requires the right tools. The more tools there are in your website promotion toolbox, the more information you will have access to. There is no such thing as too much information when it comes to keywords. The more informed you are about your keywords, the better chance you have of making your website promotion successful.
Keyword research is a unique form of market research. It is always dynamic, as are Google and the Internet itself. The keyword research skill must evolve and grow along with the internet marketing skill. It will closely correlate to your success as an internet marketer. Every internet business owner should understand the importance of keywords and keyword research to their success.
You don’t have to limit your choice of keywords to only a specific business that you want to promote on the Internet. Your website promotion could be blogging about something that interests you and a topic that you are knowledgeable about. It is possible to get enough traffic to produce profitable results from a blog on almost any topic that interests you enough to write about. Your writing topic doesn’t have to just promote your business opportunity. There are many examples of profitable blogs and websites that were started out of a personal interest or hobby.
Where can you find the right tools to research your website promotion keywords? A good place to start is with a simple Google search. Look at the numbers in the upper right corner of the results page of any Google search. This number indicates the total number of websites indexed that have those keywords on their website. Although the number may seem very large, many of the sites just mention the keywords without specifically targeting them.
It is important to know where the keywords appear on the site. Sometimes the keywords can appear in the URL, (Internet address), in the title or simply in the text of the page. A keyword search on web page URLs would be inurl:keyword where your keywords would replace the word “keyword”. A search for intitle:keyword would indicate which web pages used the keyword(s) in the page title. A search for intext:keyword would reveal pages that list the keywords somewhere on the page in readable or visible text.
By the way, one of the most important things on any website in terms of search engine optimization is to use keywords in the page title. Note: Search Engine Optimization, or SEO, is the practice of using knowledge of Google to gain a high position or ranking in search engines.
To get much more specific information on traffic volumes for particular keywords, there is a great tool from Google called the Google AdWords Keyword Tool. This is a free service from Google that provides a wealth of information. You can get a good idea of the traffic for your keywords in the previous month and the average monthly traffic for the previous year. It also provides a long list of related or additional keywords, and the corresponding traffic levels.
Another free tool you can use is Wordtracker’s free keyword suggestion tool. Note: the paid version is even better. This is a very cool website promotion tool that gives you a weighted number that indicates the value and level of competition for a particular set of keywords. A number between 75 and 100, or higher, generally indicates that the chosen keywords are good. A number closer to zero indicates less desirable keywords.
An additional tool available free of charge is the keyword discovery tool. It gives you a hundred of the best keywords related to your keywords. It claims to look through various search engines to give a broad view of the search engine results. There is also a paid version that gives you a twelve month history.
There are also various types of software that perform keyword research. If you decide to invest in this type of software, it is recommended to look for companies that offer a trial version. There are some such software programs that are simply marketing tools to sell search engine optimization services. Caveat emptor is the word here. (Buyer beware.)
This is just a brief overview or introduction to keyword research. Any website promotion effort should prioritize thorough keyword research and recognize it as an essential element of success.