Consumers are used to getting quick results when searching for information on the go. Due to the state-of-the-art technology that we have at our disposal, real estate mobile marketing has taken another turn. Now we can count QR codes among the other methods we have that can give us the information we need when we need it.
These codes are used on real estate agents’ business cards and flyers, giving you the information you’re looking for right on your smartphone. They look like a thicker, square version of the standard barcode and will even show you a video of a house. It can also give you general information about the real estate agent for a house you are looking for.
This technology is still quite new and there are some real estate agents who have not heard of it yet. The jury is still out on whether or not this is going to help sales, and there are even some real estate agents who don’t see the point. However, it speeds up the process by which a potential homebuyer gets the information they need to make a decision, and that’s always a good thing.
This is mobile marketing in its truest form, as done on a mobile phone, telling you everything you need to know about the product. However, there are still a few technical issues that need to be ironed out that will help it gain mainstream acceptance. Like any new technology, this is to be expected.
The biggest hurdle seen so far is the way the data is formatted. The information seen on the mobile screen is formatted elsewhere, from the computer at the real estate office, for example. In order for images to be viewed on a mobile device, the format must be different, and some people don’t remember it.
However, this is a human-created glitch and not one of the system itself. Still, it can be very annoying for a consumer to scan the code and have nothing appear on the screen. This is easily overcome if more people become familiar with the technical aspects and use it more often. Using this marketing tool a lot also has another benefit that has more to do with the marketing aspect.
If you have a business website, you want it to be updated regularly so that you can keep the consumer informed with relevant information. The same principle applies here with houses for sale. Your sales pitch should be updated regularly, and if there is a change in price or other financial information, it should be added as soon as possible.
This mobile marketing tool has a lot of potential to help a real estate market across the country that really needs it. Everyone wants to see an increase in home sales and this tool may very well be the one to help make it happen. However, as with anything new, people have to be patient and let time be the judge of whether it works or not.