Online advertising has become an exciting activity, so more and more people are joining in to get a piece of the action. Twitter.com is one of the sites where you can find fun online advertising. Twitter allows its users to make posts that they can share with their group of followers. If your followers love your posts, they can repost them, known as retweeting.
Retweeting is a great way to spread content quickly so it reaches more users on Twitter, including those who aren’t your followers. Retweeting has its advantages and disadvantages, so we will see them starting with the advantages.
As I said before, retweeting is a way to make information posted on Twitter spread like wildfire. The advantage of doing this is that if your post is commercial, it will get more people to see your ad. Retweets serve as backlinks that direct people to your site, so your traffic will definitely increase. Another advantage is that through a retweet, you will be able to post some interesting things on your blog even at times when you yourself have nothing new to offer. The good thing about doing this is that your blog will always be full of life and activity.
When you retweet people’s content, they know about it. Over time, they will also recognize your line of business and before long they will be retweeting your posts as well. This way your business will gain more recognition online.
On the other hand, retweeting, if used inappropriately, can be detrimental to your business. This is true for some people who have also discovered that social networks such as Twitter and Facebook are good outlets for transferring malice such as Trojan horses, spyware, and spam. So if you choose to simply retweet anything you come across, you may end up a victim of social media malice. The moment people associate your retweets with spam, they will red light your posts and definitely stay away from your future posts as you are no longer a trusted source.
Now think of it this way, if it’s possible to get viruses and spyware through retweets, that means people will fear transacting online with you if you ever associate with such acts. Remember that spyware and Trojans can steal your private data, such as credit card pin codes. That means that if people get infected with such computer viruses, they cannot safely transact money online. Now people have antivirus software that detects sources of computer malice, and if your retweets are often found to contain viruses, people will never do business with you.