Those of you who are in the marketing field will be very familiar with the 7Ps. For those who have no idea what I’m babbling about, the 7Ps are the marketing mix, something like a roadmap that marketers adhere to or a code of conduct that they swear by.
The 7 Ps: price, product, place, promotion, physical presence, service delivery, and processes comprise the modern marketing mix that is particularly relevant in the service industry, but is also relevant to any form of business where customer needs are met. customers is important. given priority.
Reviewing the principles of the 7Ps got me thinking about how I can modify and apply their good values to blogs. I started combining different management techniques and business theories and came up with the 5Ps and 5Ws of blogging.
1. Schedule
As with everything we do, planning is a critical phase in ensuring that our task gets off to a good start, accomplishes what it sets out to accomplish, and reaches its end goals within the set time frame. Blogging is no different, and there are too many examples of failed blogs that started without proper planning and eventually fizzle out when the novelty wears off.
In the planning phase, you need to ask yourself some tough questions and be prepared to give brutal and honest answers. That’s where 5W comes into the picture, I’ll talk about 5W later.
2. point
Does your blog have a specific point to make? A message you want to convey to your audience? If not, then what is the point of blogging? Did I get my point?
3. Passion
I’m sure you’ll agree that blogging is a lot like journalism, except in a less controlled environment. Journalists are passionate writers, writing is, after all, their livelihood. To write quality content on your blog, you also need a passion for writing. If you have no passion for writing, why should anyone bother reading your posts? Your passion, or lack thereof, will eventually shine through in your writing.
4. Perseverance
To make things clear, writing a blog is hard work. It becomes particularly difficult if you have to hold down a full-time job and have a family to care for at the same time. I’m talking about real life experience. Blogging is not just about writing, it is more dynamic than that. Unless your blog has a team of writers, you are basically the writer, designer, marketer, and PR manager of your blog. All of these roles require time, passion, and above all, perseverance to execute, and we’re not just talking about the first three months. Are you prepared to get your hands dirty in the long run?
5. Preparations
Once you’ve established your 5W, the real work has just begun. There are a thousand and one things to prepare before launching your blog. From naming your blog, registering the domain name, solving web hosting technicalities, to blog design, there are many critical factors to consider and important decisions to make. Once these tasks are taken care of, you can turn your attention to researching and writing your content.
Earlier, I mentioned the 5 questions you need honest answers to before you even think about starting your blog. Here are the 5W:
1. Who?
Who will write the blog? Will you be the author alone or will there be a team of collaborators? Who is your target audience? Determining your target audience will drive the content of your posts and the way you write them.
2 What?
What is your blog about? Will it be a personal blog, a niche blog about parenting, technology, or sports, etc.? You have to focus on your topic to reach the right audience.
3.When?
Blogging experts generally recommend a minimum of 2-3 times the posting frequency per week. Depending on your level of engagement, decide your posting frequency and fix it. It can be one post per day or one post per week. Establishing a routine early on not only helps you better manage time researching your topics, but also builds stickiness so your readers know when to expect a new post to be published.
4. Where?
Where do you want your blog to go? In other words, what is the goal of your blog? Set goals for your blog and plan how to get there. If your blog doesn’t have a “there” to get to, it’s probably going nowhere!
5. Why?
Why do you want to blog? If you can’t satisfactorily answer this question and convince yourself, you probably shouldn’t even start.