Search engine optimization is not an exact science. It is not easy for organizations to specialize in SEO. Given the core competencies a business must focus on, it’s difficult to spend a significant amount of time and effort understanding the intricacies of Google’s algorithms, which keep changing and improving their accuracy around content and quality.
While it is very true that experts and consultants can be hired to help with SEO, it is equally important that organizations understand the art and science of SEO. SEO is a unique practice, and like any other branch of science, it involves facts that are systematically organized and involves experimentation. SEO experts continually experiment with varied ideas and systematic knowledge to get better search listings.
It is unreasonable to assume that all websites and SEO projects will follow the same strategy. Google does not provide unique guidelines for each category of website. Every website is unique and so is every SEO project. It involves some degree of experimentation around evaluation and testing to understand what works best for a project.
SEO is not an exact science. It involves not only scientific competencies and systematic information processing, but also creative orientation. These creative thoughts are combined with scientific skills to improve the experiments. The creative aspect of SEO involves the artistic strategy to map out new ways in which link building, content generation, social media, and the design element can be improved and geared more towards a common purpose.
SEO creativity also incorporates enhancing and adding freshness to the website design to improve factors associated with usability and accessibility while maintaining consistency related to brand image and personality. The basic approach of creative SEO is to constantly improve the visual and intuitive elements that keep marketing communication going. Even SEO masters face challenges. They are for creating new/improved keywords and testing the various content generation techniques. They need to do this while producing good quality, informative, but website-focused content.
The creative aspect forges new paths. Science tools experiment with algorithms for wishlisting and increased audience engagement.(1)
Testing and testing various creative strategies defines the scientific nature of an SEO activity. Deciding whether keyword-rich content should be a video, infographic, press release, blog post, or article requires some creative thinking.
The perfect mix
SEO experts who are familiar with the techniques used to analyze websites can well understand the dual nature of SEO. Choosing the perfect keyword is just as important as optimizing the website for that keyword. Companies that aim to manage the dual aspect on an individual basis may take longer than expected. The professional experts can properly analyze the website and forge effective strategies to reach the top listing in Google in a better way.
SEO is making new leaps every day with various elements contributing to SEO. It is necessary to develop a strategy that involves several scientific disciplines together with artistic endeavors to obtain the maximum benefit. Such a dual nature of the strategy can be developed by professional experts. SEO experts work in cohesion with the content and internet marketing team. They provide user-centric content. This is closely integrated with the SEO activity; advertising, social media marketing, design and development. This ensures that the full potential of SEO can be harnessed. (two)
Any company should hire an SEO professional who believes that SEO is both an art and a science. SEO is a science because it works according to mathematical laws, which are statistically proven, reliable, and predict user behavior. SEO is an art because the mathematical models themselves do not establish and design business objectives. Art tells compelling stories and creates aesthetic design and quality content for the intended audience. The models do not explain the intention or motivation of the user to buy the product or service displayed on the website.(3)
(2) Hello, rich. “Why Your Business Should Hire A Dedicated SEO Specialist”. August 16, 2012. CIO website. March 26, 2015
(1) Jackson, Marcos. “SEO is science and art”. December 05, 2011. Search Engine Observation. March 26, 2015
(3) Petersen, Rob. “11 Reasons Why SEO Is A Science; 14 Reasons It’s An Art”. January 27, 2014. Biznology website. March 26, 2015