Trust is the most important element in relationships of all kinds. If you do it right, people will convert into leads and sales. If you get it wrong, it will destroy your reputation and cause people to spread the word like wildfire. You might get hit on social media. So the risks are there, but how do you build trust with Mr. Joe and Ms. Jan? It’s all about transparency and strong storytelling. If you write well, you can develop content that is transparent and honest with your readers. This is very important to help you generate results for your business. As a leader, you will be challenged every day and at every level. If you understand now, then you will understand anything. Having a strong editorial ethic will help keep you on track.
Content analysis for leadership
If you take a look at the world you know, you will see content produced by other MLM leaders that is clear and transparent. The content is marked by the individual leader and is honest. You need to analyze your content thoroughly to determine its effectiveness for marketing. You can find all kinds of content on the market, each for a different audience and purpose. You should recognize videos, blogs, articles, and even eBooks as some of the types of content available.
Your individual content analysis should look at shares, comments, and links. These are the core metrics that are important for all marketing purposes. They will tell you if your content is strong and viable for today’s audience. Just a key caveat that not all content will do well. It’s important to consider the entire content scheme before judging your marketing on one or two unique elements. Key market research on the habits and needs of your audience will help you create more successful content than not.
Content tactics for high-performing leaders
Some of the best content tactics are often mixed with others in a campaign to get information to a broad audience base. Articles and slides are the easiest to produce and have a moderate shelf life and are often data-driven to help achieve certain actions. Your content requires calls to action that you can measure. Calls to action are part of the marketing strategy and not just a tactical phase that can be ignored. Your promotional efforts will play a role in blogs, videos, podcasts, and e-books.