You may already know this, but many “send email” offer owners (advertisers) can do more than 4 figures a day simply by advertising through CPA networks and taking advantage of other affiliates promoting your offer.
What is scrubbing?
If you’ve been accepted into any CPA network as an affiliate, you’ve probably seen hundreds of offers that pay you around $ 1.50 for just one email. But what you may not know is that you “as an affiliate” could be losing huge commissions due to advertiser “scrubbing”, which is basically when the advertiser doesn’t pay you for a potential customer.
You could easily lose up to 10% or much more of your commissions because of this, which is why many people have started making their own email sending offers and signing up as an advertiser rather than a publisher.
So how does email submissions work?
When you, as an affiliate, log into your CPA account, you may see a lot of “send offers by email“from advertisers. When you click on the offer landing page, you see that the advertiser is requesting the user’s email address for some kind of giveaway, and the advertiser is paying so much money for those leads. Part of that Money is given to you as an affiliate, and some of the money is given to the CPA network you work for, which acts as a “middle man.”
In reality, those leads you get are just the beginning of a sales funnel or sales path process that traffic goes through. The same goes for zip shipments. The advertiser is paying you to send the lead to the “sales funnel” or “route” in the backend.
So what is the “back end”?
Once the potential customer enters an email on the advertisers homepage, it is usually sent to a second page that asks the potential customer for more information, including information on where to send the free gift (i.e. free gift from Walmart).
This second page asks for more details and often includes a checkbox asking them to also subscribe to a “co-registration offer”. Anyone can find co-registration offers on some CPA networks and other networks. If the lead checks ‘YES’, the advertiser will be paid for this record as soon as the lead submits the form. This could probably offset the cost of the lead to the advertiser and in essence you only got one free lead and you can market to this person forever.
The third page in the path would include more information gathering about the lead to ultimately send them to the final landing page with more CPA offers or affiliate offers. So the third page could have a question and answer and based on the answer the user clicks on, it would send them to a suitable landing page with another CPA or affiliate offer or multiple offers.
So here is a sample path that the leaflet follows:
Your affiliate traffic
The potential customer reaches the advertisers page
Lead enters email (gets paid 80-90% of the time due to debugging)
Potential customer is asked for more information and co-registration offer checkbox
Lead is sent to a short survey
The lead is sent to the appropriate landing page with affiliate offers based on previous responses.
Multiple follow-up emails are sent to the lead
Lead is sold to another company
As you can see, the advertiser has a lot of chances to earn well over $ 1.50 with that qualified lead. Also, most advertisers remove leads on the back end, which means they don’t pay you for them.
Where do you fit in and should you make your own email sending offer?
Of course, owning your own offer and having hundreds of affiliates promoting is definitely a great way to harness the power of affiliates and a great way to get huge numbers of traffic.
Here’s something I think you should consider before setting up your own email sending.
If you are promoting a CPA email sending offer as an affiliate right now and the network is happy with your traffic, then you are in fact making money for the advertiser or owner of the email sending offer.
With that information in mind, you can look at the advertisers’ sales path and copy it or do something similar, since you already know that it is working for your traffic source and that the funnel or path is indeed working.
Then you could set up your own similar CPA offering and route and harness the power of thousands of potential affiliates promoting your sales route.
What else do you need to consider?
The whole process of setting up all of this might seem confusing, but once set up, there is definitely potential for some serious profit. There are several other things to know before starting your own CPA offerings. Some of these things include how to set up a profitable sales pipeline, how to properly track leads, how to set up co-registration offers and how to get your offer on the CPA network, and how debugging works.