Nowadays, e-commerce is a trend in the market and most of the people show great interest in shopping online. Hence, depending on the behavior of buyers and demand, the number of online stores is also increasing significantly. However, to stand out from your competitors in today’s business market, you need to create a Magento store that is not only impressive in appearance, but also rich in features to skyrocket your business. Here, you will get some effective Magento tips on how to create an impressive product landing page that will increase the conversion rate. Read on and make your Magento store a great success.
Use visual content
The secret to making a successful landing page is to use visual content or an image that is almost 60,000 words worth in the right place. While using images on your landing page, try to follow the tips below to get a better result.
→ Use unique, high-quality images
→ Use large images
→ If possible, enable zoom
→ Use video content
→ If possible, use 3D images
Induce customer feelings
Well, textual content not only helps build an SEO strategy, but also helps describe the product and its benefits. Make the content so interesting and informative that shoppers can’t leave that particular page without clicking the ‘add to cart’ button!
Try to avoid long description. Keep it short, simple but interesting, try to use a cheerful tone!
Activate wish list function
According to research based on customer behavior, even though they don’t have any plans to buy a product, they just browse to see our different offers, different variations of a product.
Now as they browse, if they like an item, they’d love to save it to buy later. Your job is to make this process of saving an item easier. Obviously, the bookmark option is there. But adding a product to the wish list is much easier and simpler for them! Therefore, enable it.
Leverage Customer Feedback
Let your visitors see what other buyers think about your product (particularly positive reviews from real buyers). This is one of the usual customer behaviors to check customer reviews before purchasing a product. Therefore, do not miss this opportunity to show your products.
In the Magento store, go to the admin panel to set up this customer review feature. For detailed ratings and reviews, Magento also offers an extension.
Show out of stock products
If any product is out of stock, please let customers see it. Let them know that you care about them and therefore let them know when the product is back in stock.
Therefore, by offering them the subscription to receive in-stock notifications along with the pre-order service, you can build a trusting relationship with customers. It will increase the conversion rate and sales.
Offer customers a guarantee
When you add a guarantee and display it with the product on the page, buyers get peace of mind. Such warranty offers would help you attract more customer attention and improve the turnover of your business.
How effective and impressive your site’s product landing page is, depending on this, you can transform many prospects into potential and regular customers. Follow the above mentioned smart and simple tips and be an ace in online business.