If you want to optimize your website for the latest type of search, which is based on voice, there are a few steps you need to know to do so. Voice search is becoming more and more popular all over the world, so every website needs to be optimized for it. If you don’t, you’ll miss out on some potential customers looking to buy the services or products you might have available. Read on for some of the steps to optimize your website for voice search.
Steps to optimize any site for voice search
Voice search is when you perform a search using any assistant or search engine while speaking on your tablet or mobile device. These have started to increase dramatically in recent years, which means that this is definitely something you cannot ignore. Here are 7 steps to help you optimize for this, such as:
1. Creating FAQ Pages – You need to make sure you have an FAQ page for your website if you don’t already have one set up. This would allow you to answer questions about your business, the products, or even the services you have to offer. These should be in question format and contain your long-tail keywords.
2. Fast Site Loading – Although it may not seem like it, one of the things you need to do is make sure your page loads fast. If not, you’re more likely to lose a customer, so reduce the size of your videos and images so they load faster.
3. Local SEO Optimization – Another area where you need to optimize when it comes to voice search is local. This is because there are so many people searching with the terms “near me” or “close to me” and if it’s not on the map, they’ll miss it. Also, be sure to use multiple terms for the areas around you, including city names or even zip codes.
4. Schema markup – You need to make sure that you are using schema markup as it can make everything easier in terms of finding the menus and even the prices. The more you use this, the easier it is for search engines to find this information and it can help your site appear in the results. Customers will want to be able to search for a specific price range or even an item on a menu and this will help them find your page.
5. Long Tail Keywords – Not only do you need to be sure you are using your targeted keywords, but you also need to expand them to long tail keywords. These sound more natural in question format and are often used in voice searches. Find out which ones would draw the most attention to your website and then expand on them using local SEO terms and much more.
6. SSL Secure Page – Another step you need to make sure you are doing is getting an SSL certificate for your website. This will help ensure that it is completely secure, which will not only help increase your search engine rankings, but also make customers feel safe. If they’re going to buy something off your page, they’ll want it to be secure so their data and personal information is safe. This is something that everyone would look for, so go ahead and do it.
7. Use short sentences and simple words: If your industry is complicated, you’ll want to make sure that what you’re writing isn’t complicated. When it comes to creating your FAQ page, be sure to use simpler words, if possible, and keep your sentences short. Nobody wants to try to read something that is too long or something they can’t understand, so make sure it is easy for beginners to read and understand.
It is extremely important that you are thinking about this when you are optimizing your website for voice search as they are beginning to take over the online world. If you don’t do this, you will miss out on sales and potential customers.
There are many things you will need to optimize your website for and it keeps changing based on technology and improvements. The last method you need to optimize for is voice search and you need to make sure you have an FAQ page. You also need to make sure you’re using long-tail keywords and local information for your business and a markup scheme to enable them to find prices, menu items, and more.
I hope this helps. Still have a question, feel free to connect with EZ Rankings – Affordable SEO Company!