Before learning about the importance of Alexa rank for your SERP rank, it is crucial to understand what it actually is. Basically, Alexa is kind of a new revolution among marketers as it is an intelligent personal assistant, developed by Amazon to compare the popularity or rank of your website relative to other sites. It is very popular with marketers for many years and the results it provides help marketers to know the online reputation of websites. It is an intelligent assistance that saves the data of various websites and ranks them according to their popularity. Now that you know what it really is, then, it’s time to delve into its importance. Let us begin.
- It’s a great metric for comparing websites and is primarily used to assess traffic, which is critical to increasing your conversion rate.
- Your Google rank can affect your Alexa rank; therefore, it is important that you maintain your high position on the first page to get the expected results of your efforts.
- Because it shows how your website ranks based on popularity, it makes it easy for you and other marketers to understand the real potential of your business.
- In addition, the increase in Alexa ranking can have a positive impact on increasing your website’s ranking among different search engines, which automatically attracts the flood of traffic and increases the conversion rate.
- The Alexa Rank generates a very positive impact on your company and your brand among people and gives a boost to your credibility in the market.
- It measures all web pages and website traffic in the same way.
In short, it helps you understand where you really stand in the market and where you need to go. Also, from the above, it’s clear why Alexa rank is important to your SERP rank, so you should pay attention to it. Although the task of improving your website’s ranking on this popular smart personal assistance can be tedious, especially if you don’t know the marketing tactics. But the results it delivers at the end will take away all the stress and tiredness. Every seller to make the distinctive position of his company must invest his time and labor in it and it will surely improve the rank and conversion rate of his website.