In the battlefield of different brands, competitions between brands are very valuable. In today’s brand competition, there is a famous coffee candy brand called Vergnano in one corner, while in the other corner Lavazza coffee candy brand stands as rival or competitor of this brand. Let’s look at a brief overview of these two companies in the wide world of the coffee candy business.
History of Vergnano
Caffe Vergnano is a company with a good reputation in the world of international marketing that also has a very interesting historical background. This company was born in 1982 by Domnico Vergnano with the opening of a small grocery store in the city of Chieri, located near the Turin region. With the best commercial strategy, Domnico Vergnano has set up this small grocery store to achieve great specialization in the sale and roasting of coffee. After getting permission from his ancestors, he bought a coffee plantation area in Kenya in the 1930s and with this investment in the coffee plantation in Kenya, he took his business to new heights by expanding it into three new warehouses in Alba, Turin and Cheri. He transported the coffee from these three warehouses himself and built his company into a #1 coffee candy company in the world over the last century.
Current position of Vergnano
Today, Vergnano Company is established among the five most reputable Italian coffee companies in the world and owns a plant of more than 8,000 square meters together with 11 production lines that can operate automatically. Also, about 32 coffee shops are located in different parts of the world, including famous places like Italy, Munich, Bermuda, Canada, Saudi Arabia and other countries.
History of Lavazza
The other competitor on the battlefield, namely Lavazza, is also a popular brand in the history of coffee plantations. The details of the historical background of this company are not yet available, but this company is also among the top coffee companies in the world because they regularly offer delicious coffee sweets to people for the last successive years.
Tasty Lavazza coffee candies
Lavazza offers some of the most delicious and high-quality coffee sweets, such as Lavazza Gran Filter sweets, which are specially prepared with 100% pure American blend beans from the Central American region. This sweet is blessed with a rich aroma and unique flavor that is highly appreciated by people from almost every country in the world. The caramel is prepared with the use of Lavazza’s exclusive decaffeination process and with drip coffee machines that can reduce the caffeine content in said caramels to 0.10%.
Lavazza also offers delicious taste to people in other sweets like small Bali coffee candy which is highly preferred among people especially children during daytime. Lavazza companies candies are very reliable among the people and are consumed by all age groups. Somehow, it is difficult to predict which candies can provide a better taste.