The tone of your advertising can make a big difference in how it is received by the consumer. You will notice that the ads will try to use a more user-friendly tone so that they can be more effective. They will also try to evoke a sense of well-being and encouragement for the reader.
Use of tenses: if you use a passive or third-party tense such as “we or they”. you will find much less response to your ad. However, if you use a more personal touch like “you” in your copy, you’ll get more favorable readership. The time to avoid is using “I” as this takes away from the friendly tone of the ad and will focus more on you and less on your reader.
Mood: It is well known that happy people will be more inclined to buy a product. That’s why you’ll see the most successful ads will have an upbeat atmosphere. Visual ads will show people with happy faces and all smiles, especially when they use the product or service. This feeling of being happy attracts many people who long for a bit of happiness and well-being in their lives.
Age Group – The age of the market you are targeting will also set the tone of the ad you are running. You might want to project a bit of attitude for a young adult and teen game ad. The language you use will engage your audience and influence them to respond more to your ad. This is often overdone when trying to connect with this audience, which can have a negative effect on the product. If the ad is trying to appeal to business people, different language will be used and the ad will be much more sober. Gender ads will also be different depending on the gender you are trying to impress with the ad.
Products and services: The tone of the ad will also depend on the product you are trying to sell. What will be the result of the consumer using the product or service? This should strike the reader as positive and a definite improvement in their lives. Images of happy consumers must be created and they must make the reader feel optimistic about the product. Games will reflect the tone of the game and the people who play them. Different foods will appeal to different groups of people.
So when you advertise you need to pay attention to the type of tone you are projecting. It will make all the difference in how your ad will be received and the response you will get. Advertising is expensive, so you want to get the most out of your ad. Plan your ad with your tone in mind, and you’ll see the best results and the most revenue per ad. Also remember who you are advertising to and what you are advertising, and you will be successful in selling your product or service.