A properly designed web page will take you halfway to successful internet marketing. There are many free web design software programs available online: FrontPage Express, PageBreeze, and CoffeeCup, just to name a few. These free programs offer basic features that are good for beginners. You can upgrade to an advanced version when you gain more experience. I’ll leave the technical aspect of putting up a website to the software expert.
The success of internet marketing is attributed to some important points about web page design, which are discussed below.
A successful web page usually uses a plain white background. This is a common secret among successful internet marketers. Look at Google and Yahoo. Their web pages are always plain and simple, with a white background. This proven style is a shortcut to successful internet marketing.
The look and content of your website should be tailored to your target customers. To gain the loyalty and trust of your visitors, you need to identify with them. A business site should look professional, while a youth-oriented hobby site can be casual and fun, and a dating site should look romantic and loving. When visitors feel comfortable with your site, they will return to it often.
Keep website navigation simple. Avoid putting irrelevant information or products in the same place; this will confuse and frustrate your visitors. You have less than 10 seconds to engage your visitors before they decide to leave your site, so you need to make the most of these precious 10 golden seconds to sell your product. Offer focus and detailed information on the main topic of the site. Keep your headline and opening lines relevant, and get the point across that you want to get across. A well-written sales letter will encourage customers to read on and convince them to sign up for your list or buy your products.
If your site consists of just a few pages, add a catalog feature to your page to make finding information systematic, direct, easy, and efficient. Catalog buttons allow visitors to find the information they are looking for without going through the entire website and make it easier to use. Always keep style consistency across all pages to give a holistic feel.
The speed of loading your website and downloading information are important. Online customers who are used to speed don’t have the patience to wait for their website to load or download. They will leave the site if you don’t show up within the tolerable wait time, usually about 10 seconds. Always beta test your site before you go live to identify and fix problems. Choose software and formats that offer faster download speeds.
Finally, projecting a credible image is the most important aspect of Internet marketing success. Include a privacy statement in the opt-in box to make it easy for readers to give you their names and email addresses. Use PayPal and ClickBank as payment methods to increase the credibility of your site and instill confidence in the customer during the purchase process.
A website that embraces the simple tips above will lead to successful internet marketing in no time.