No SEO specialist will tell you the story of the grueling hours spent strategizing for the right keywords and on-page optimization, the painstaking time it takes to build quality links and create engaging content that keeps you and viewers happy. search engines, the endless patience wondering why your pages haven’t ranked even though you’ve followed search guidelines to the letter, or the last few hours spent keeping up with the engines’ ever-changing algorithms search. So why do we lie?
Do we believe we are a race of new age specialists with powers most would call astounding, or do we feel we hold the key that could unlock the door to riches beyond comprehension? What about SEO specialists who claim to be gurus, spread their message to save the planet (or their floppy rankings) thinking that, like God, they can do almost anything! meets your basic needs. So now you must be wondering how this poor guy can open the doors to your success.
Well, I’m not here to tell you that story, or claim dominance over the search engines, nor am I here to give you the top ten tips to rank high, or give you a money-making guarantee as easy as a “wink.” It will take more than three guesses as to where I am heading in this article. Honestly, I don’t know the end, nor the middle in fact, all I know is that I must share what I must say, I must understand what I must speak, I must learn what I must be.
In the Astrix and Obelix comics, there is the druid who makes a magical portion that gives the tribesmen a special buzz which they drink to become stronger and defend their village against the GREAT Roman Empire. I’d like to believe that SEOs are magical druids, alone in the woods, collecting knowledge, tools, insights (add a pinch of magic herbs and mushrooms) that can help create that special buzz for your clients… Wow I meant tribe.
So, are search engines the GREAT Roman Empire of the past? To answer that question I would like to say first that I am not in my full senses as I write, so it will make sense to you why I despise my stomach, or punch a hole in the bed where I sleep, or milk the snake that will eventually will spill its poison inside me, or make stupid comments trying to be funny where I should be concentrating on pleasing the users who are reading this article in hopes of getting some clue about this mystery of SEO man.
I said it there. Search engines are the GREAT Roman Empire! And they won’t stop until they’ve mastered all the word combinations in the English dictionary and beyond. But before you freak out and run from your seats wondering if BIG brother is watching and, worse yet, judging every letter you write, let’s pause here…
In a modern parallel psychedelic universe of Astrix and Obelix, the druid would make a magical portion that would give the tribesmen a special buzz that would make the Romans fall in love. Why fight? When you can make them like you, better yet love you. Is it possible to make the GREAT Roman Empire an ally?
Yeah, I think all it takes is a little bit of magic, a little love, and an SEO specialist working alone in his notebook late into the night. So let’s give this poor SEO guy a BIG rest, after all, he is the one guiding and enthusiastically welcoming the new guest into his home. And the search engines are really the door through which the new guest will enter your house. Then everything ends well, and the war between good and evil can finally end. After all, at the end of the day, are we all liars?