If you have the same offer with the same amount of traffic but double the conversions, then you have also doubled your sales and profit.
Here are 3 methods to do just that:
1: What’s in a name? All
You put your heart and soul into a blog post, an article, even an entire book, and nothing happens.
Nobody reads it. Nobody comments. No one shares it on social media. Nobody buys your book.
However, the content is excellent, well written and entertaining.
People SHOULD read it.
So how do you fix it?
9 times out of 10 it’s as simple as changing the title.
That’s right, relaunch with another title and see if it doesn’t make it much better.
I know of a guy (now retired) who spent his career finding underrated books, buying the rights, changing their titles, and republishing them.
He made a fortune doing this before the internet blew up.
So go back and find the content that didn’t perform as well as it should. Polish it, make the necessary updates and, above all, give it a new title that is irresistible.
You may have a new bestseller on your hands.
2: Stop putting pressure on your customers
BUY THIS! DO THAT! DO IT NOW!
“This is the greatest of all time and you will fall in love with it, even if you don’t know what the hell it is yet…”
Let’s face it: in the name of brevity and enthusiasm, we tend to tell our clients what they should do and how they should do it.
We have your best interests at heart, don’t you see?
Actually, no, they don’t.
Imagine someone standing across the room.
They are yelling at you to do what they say.
What is your reaction?
My reaction can’t be posted so I won’t.
Now imagine the same person smiling at you from across the room, walking over, holding out their hand, and introducing themselves.
Then they start talking about this problem they have. That’s funny, it’s the same problem you have. And they sound like you. They even have the same thoughts about the problem, the same worries and fears that you have.
How do you feel? Like you just met a soul mate, maybe?
They invite you to walk with them, and without thinking, you are right there with them, side by side, taking a little walk.
By the end of the walk, they will have shown you how they solved their problem. You are elated. There is a solution! You ask if you can buy the solution and they kindly sell it to you.
What just happened?
Instead of feeling like someone was trying to order you to buy something, you voluntarily bought it because you wanted it.
All because they came to where you were, spoke to you in your own words, and then walked you to the solution.
This is how great sales really work. You don’t yell from rooftops or across the room.
Instead, you go to where they are. You feel what they feel, you speak what they think, and you become a kindred spirit. Then he gently guides them where he wants them to go.
Use this technique in all your sales materials and I guarantee your conversions will double, if not triple, at the very least.
3: $40,000 a month by phone
Why do you suppose you see so many $10 products and so few $10,000 products?
It seems like it would be harder to sell a $10,000 product.
But which is easier: selling 1,000 $10 products or just ONE $10,000 product?
Chances are, it’s much easier to sell one big product than 1000 little ones.
John Chow chose to sell the big stuff and it paid off. In just 2 years, he’s grown his blog from $0 in revenue to over $40,000 per MONTH.
To do this, he worked a whopping 2 hours per day.
And he didn’t even make his own sale. Instead, he authorized a telephone team to sell expensive items for him.
If you want to sell expensive products, I suggest you hire or license professional phone equipment. They will be able to convert prospects at a much higher rate than you can achieve through online marketing.
Offer a free product that is AWESOME to get the prospect’s information.
Work on building that relationship and let your phone team do the rest.
And in two years? If you follow John’s footsteps, you might as well make $40,000 a month.
These are three very different methods that have the same end goal: to increase your conversions on everything you sell. Use them wisely and the sky is the limit!