Press Release in Word Or PDF
When submitting your press release, it is crucial that you include a clean, easy-to-copy and paste document. Avoid sending a PDF, which makes it difficult to copy and paste. Your message must be in the body of the email. The format is also a consideration, as your media contacts may be in a rush, or may have to respond to an emergency. When in doubt, send your press release in Word.
Most news outlets will reject any press release sent in PDF. In addition to being difficult to format, PDFs are not recommended for press releases. They are also susceptible to computer viruses. Instead, copy and paste your press release into the body of the email. Always use plain text and avoid special formatting. Don’t forget to use bullets and bolded text. If the press release is too long or has too many images, send it as a PDF.
kiss pr press release distribution
In addition, avoid sending press releases as PDF files. Most news outlets will not accept untrusted emails, as they contain viruses that damage computer files. In addition, avoid using special formatting and try to stick with text only. Ideally, you’ll send your press release in Word, so it’s easy for them to read. Keep in mind that you should format your press release in a simple, plain text format.
Should I Send a Press Release in Word Or PDF?
When sending your press release, always proofread it. Never send your release in PDF because it’s harder to format. This drastically reduces your chances of being reported. So, it’s better to use MS Word. When in doubt, copy and paste the text into an email. When writing a press release, always remember to use plain text. If you’re unsure of how to format your text, you can choose a document that’s ready to send to the media.
It’s important to avoid sending your press release as an attachment. It’s not safe to send your press release in PDF, as it’s too difficult to format. The news media doesn’t trust unsolicited emails, and you risk being reported if your press release contains a virus. Moreover, PDF files are difficult to edit and may contain malware. You can even lose the chance of being quoted simply by copying the text.
As the headline is the first line of your press release, you should include a subheader, which is up to 120 characters. A subheader, when inserted after the headline, aims to capture the attention of readers and make the press release more informative. A subheader is an important part of a press release. It should be written in 12-point Times New Roman font, with title case.