If there’s one thing you can be sure of, it’s the fact that Facebook is definitely not just for college students anymore. Originally created so that college students could share photos and interact with each other online in the same way that other social networking sites work, business owners with an online presence are now beginning to see the beauty of business marketing with Facebook for their results.
For example, a company that markets with Facebook can promote itself in a number of ways. One way is through advertising. With Facebook, you can do this through the use of commercial ads and social ads. Another option for using Facebook as a marketing tool includes organizing and hosting all kinds of virtual events online. The ability to connect with others on Facebook is incredibly simple and powerful.
Also, a benefit of marketing with Facebook is the ability to use it and other social networking sites as a tool to get backlinks to your business site. Everyone knows that there is nothing better than seeing your company’s site at the top of the major search engines. You can link from within Facebook to your business site.
Getting links like these to your business site from other sites that are highly respected by search engines (like Facebook is), gives your site search engine credibility. With Facebook’s huge traffic, its reputation with search engines is undeniable. You can use this to your advantage by showing search engines that you have “connections” within this incredibly popular site.
On top of all this, marketing with Facebook becomes easy because of the networking you can finally do. By creating a presence and even branding your identity on social sites like these, you can meet many others, form incredibly long-lasting relationships, and hopefully even create customers for life.