Social media has gone from just a place to meet people and make new friends to a virtual sales floor. Whether it’s on Twitter, Facebook, MySpace, or another social networking site, you can find many sales-minded businesses and individuals showcasing their products. They not only sell themselves, like the rest of us, but their brand. Due to the different type of attractiveness they want to have, there are certain rules that they must adhere to in order to achieve the social influence they seek.
It is very important to attract everyone to sell to the maximum. It’s a numbers game, so with that in mind, business leaders and other entrepreneurs must present a personality that will appeal to many.
The first step in creating an attractive profile is to make it friendly. Most of the social media users prefer to enjoy their time online in a relaxed way. The pressure, in the form of multiple tweets and spam-type messages, will only pressure one person to move to the next page. We want our online experience to be exploratory, we want to learn about others, we want to make connections. In order to present a friendly profile, companies should take the time to set up a complete profile by completing all the fields. A profile without information about the operator is boring; there is nothing that catches our attention. Another important part of keeping potential customers’ attention is having fresh content. Keeping up with social trends is a must and will attract more users to your profile. If a person sees an interesting tweet or post on your page, chances are they will mention it to a friend and word of mouth takes over.
It’s almost important not to overdo it with posts and tweets, as people will see it as “needing attention.”
I don’t think it’s important to separate your personal and business accounts, but it can actually be a hassle to juggle both. If your personal page is handled honestly without too much personal information, it could be the best way to present yourself as a people-friendly business owner.
Anything that can isolate any group in the population should be avoided. For example, your profile should not include political, religious, or controversial information. You don’t want to give people a reason not to like you, as that dislike is likely to be directed at your company. The purpose of the profile is to influence consumer behavior in favor of your company, not to invite debate.
If you end up having more than one social media site, which is recommended, you need to ensure that all profiles are consistent in what they show and represent. Different sites have different tools and it is good to make use of them, but above all, keep the focus on maximizing the business.
Also, remember, whatever you put on the internet is permanent, so choose wisely what you want to reveal to people. You can always delete a post, but most users will have seen it before you can delete it. Deleting can also make you look dubious, and you don’t want to create doubts when trying to increase sales.
Always keep the long term in mind when posting information or tweeting ideas. Present yourself as a smart, conscientious and worldly entrepreneur and your business will earn the same reputation.
Social media is the modern market, don’t miss out on one of the most effective means of influencer marketing and a great tool for customer relationship management. Join, but operate carefully.