The success of any blog depends on its search engine traffic. The more search engine traffic a blog receives, the more successful its owner grows. Therefore, it is very important that you make your blog SEO (Search Engine Optimization) friendly to make it visible on search engines.
There are two types of search engine optimization:
- On Page Optimization
- off-page optimization
In order for your blog to be visible in search engines, you must perform both types of optimizations. Just follow these tips:
- Select uncompetitive keywords: people put some word when they search on Google. Google displays the web pages that contain those words/word phrases. So, if your blog is about weight loss, but your blog content does not contain the word “weight loss,” then Google will not be able to index your blog. Using the right keywords with the right density is very important for a blog to be visible in search engines.
- You can ask which keywords are good and profitable. I suggest you do some research on keyword tools. The best free keyword research tool is the Google AdWords Keyword Tool. Put some keywords from your niche into this keyword tool and run a search. You will get a column of ‘Global Monthly Searches’, ‘Local Monthly Searches’ etc. a keyword that has low competition (that is well described in this keyword tool) and has fewer than 10,000 global monthly searches is good for you. Pick at least 30 keywords like this.
- When writing articles for your blog posts, use these keywords. Also, write at least one article for each keyword you have chosen. Use your keywords in article titles, first paragraphs, article bodies, and resource boxes. Place keywords in your articles naturally. Your blog posts should be easy to read.
- In order for your blog to be visible in search engines, you need to update it frequently. For this, the best way is to publish a daily article on your blog. If you don’t want to post one article per day, you just need to write a few articles in a week and choose the ‘schedule post’ option on your blog. Many blogging platforms have this option. Your post will be published automatically when the date arrives.
- Link Building: Spread your blog link on other web pages/websites. Something needs to be done for off-page optimization.
All these techniques are the basic tips to make a blog visible in search engines. All you need to do is find a successful blogger and follow their techniques.