These days, more and more people are discovering the benefits of having a Facebook page for their businesses or even for their blogs and websites. The idea behind this is simple. There are millions of users online 24/7 on Facebook. By creating a page there, you and your business are opening yourself up to these people and the potential profit they can generate. It really is a smart thing to do if you want to get more exposure. One of the easiest too. How to create a page on Facebook? It is easy. But what you really need to work on is maintaining such a page after you’ve finished creating it. Without proper maintenance, your page is likely to disappear into the recesses of the website and any hope of success goes down the drain.
But if you’re willing to put in the time and effort when it comes to maintaining a “healthy” Facebook Page, find below a simple step-by-step guide on how to create a Facebook Page.
1.
Now, Facebook often changes its interface and you will find that the button to “create a fan page” is often missing. If this happens, don’t worry. There is always a foolproof way to find it. The first step on how to create a Facebook page would be to go to any existing fan page. From there, just scroll down and in the left column, you should find a link that says “create a page for my business”. Click on it.
2.
Once you click on that link, you will be taken to a page where you will be asked to select the type of business you have. You will also be asked to sign an authorization that you legitimately represent that company. Once you are done with that, go ahead and create the page.
3.
Now, you need to cover all the basics. The most important of which would be your business information. Find the “edit page” link and click on it. Scroll down until you find the information section. Once you find it, click on the pencil and then edit. There really isn’t much when it comes to customizing what you can put there, as you’ll only have room for your address, the hours you’re open, and your website link. Standard really, but should be good enough.
4.
Next, you’ll need a profile picture. Of course, you will have to use your company logo for this. HOWEVER, since this is a networking site and first impressions would be based on appearance, please consider this. If you feel your logo isn’t flashy enough or looks corporate, it’s a good idea to use a photo of one of your products or services. This should help make your page appear more user friendly. Keep in mind that the goal here is to attract people.
5.
Introduce applications on your page. Through these apps, you will be able to show more of your business personality and allow people to interact with you more. You would like to start using the extended information app which should allow you to create new categories such as your interests including travel, food, movies and TV shows. The nice thing about this is the fact that you can customize these categories to fit your business and your goals. For example, if you’re a boutique, you might choose something like “Top 5 Favorite Designers of All Time” or if you’re a sports and hobby business, you might choose something like “Best Athletes of the Last Decade.” . Get creative, inject some humor, and get people to interact with it.
6.
Check your post settings. Now this is where most people would have minor disagreements. Some people would say that making sure you don’t end up spamming your fans with updates is the way to go. Basically, you don’t need to let them know every little thing you do on Facebook. However, some people would disagree with this. Saying that this is a good way to make sure they remember you. It all depends on your preferences. But remember to respect your fans as well, and make sure you only post updates that are relevant to your Page and what they might be looking for. Spam can make you lose some likes, just saying.
7.
Last but not least, it’s time to post everything. It’s as simple as clicking the “Publish” button at the top of the page. From now on, continuous updates would become the lifeblood of your page. Keep adding relevant information, links, new product and service images, as well as starting discussions between you and the fans. Make it interactive and fun. After all, this is the whole idea behind it.
There you have it, a quick guide on how to create a Facebook page. Good luck!