it Cost to Send a Press Release
PR Newswire, for example, offers three different pricing plans for their press release distribution service. The low-end plan is $200, while the higher-end plan is $499. The low-end plan offers 400 words of coverage, while the top-tier option features 600 words of coverage. PR Newswire also offers different types of international distribution, starting at $1200 for US and Canada and $3500 for Asia. However, it is important to note that you do not have a certain day of distribution with each package.
The cost of sending a press release varies between newswires. Many of these services offer a free option, but some will charge for guaranteed exposure. Premium services, such as PRWeb, can cost $99 to $300 per release. There are also subscription plans, which will allow you to use their service for as long as you wish. You can check out the different plans on PRWeb’s website.
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Cision’s PR Newswire is another option. The downside of this service is that the pricing structure is confusing, and you may have to pay for add-ons like geo-targeting. Additionally, it requires membership and a third-party website, which may not always be 100% accurate. Besides, some of these companies also require that you pay a subscription fee. If you can’t afford a monthly membership, you should look for a one-time fee and then continue distributing your news release yourself.
How Much Does it Cost to Send a Press Release?
The cost of distributing a press release depends on its size and scope. Some services are free while others require a monthly subscription. Adding multimedia and a PDF will cost $325 or more. Other options will cost you an additional $125 or more. Using a media embed can be a good way to avoid paying a subscription fee. While some press release services offer unlimited distribution, others have limitations.
Some PR pros will use Cision’s PR Newswire service, which is confusing and may not include the best way to reach the most audiences. Besides the cost of a press release, some companies also offer additional features to attract more subscribers. However, some services do not include media embedding, so you should check with your PR agency for more information. You can find a list of companies that offer press releases on their website.
PRWeb generally charges a flat fee for a 400-word press release. Additional 100-word additions, embedded media, and other add-ons will cost more. Some companies offer unlimited distribution, but the basic plan is limited to 400 words. Some press release services do not have enough resources for multimedia, and will charge an extra $100 for a 1,000-word press release. If you want to distribute your press release on multiple outlets, you need to add a higher-end plan.