what is the digital marketing?
Digital marketing refers to the use of online advertising tools to project products and services to potential customers. Digital marketing has become a key component of the marketing strategy of most companies today, because up to a third of the world’s population spends time online.
What are the benefits?
Digital marketing offers unprecedented benefits. With over 2 billion people having an active online presence, online marketing offers incredible reach. Also, most of the social platforms provide their services for free, which makes them very profitable. People also tend to prefer an online marketing approach due to its personal touch and interactive nature. With these characteristics, online advertising provides opportunities that traditional marketing can hardly offer; And even if it could, it would be a financial and logistical nightmare.
Now that we have established the importance of digital marketing, here are the basic strategies to apply to get maximum results:
1. Know your audience: It’s important that you know exactly what your brand is, what it stands for, and which people make up your target demographic. This knowledge will allow you to select the most appropriate digital platforms for your brand, as well as use available online tools to target customers that are likely to lead to sales conversions.
2. Have a comprehensive strategy: This implies that you define specific objectives that your brand intends to achieve with online advertising. This allows you to leverage the particular strengths of relevant e-marketing platforms and also use analytical tools such as Google Analytics to track and manage progress and goal achievement.
3. Have optimized and integrated accounts on all relevant platforms: It is not enough to have accounts on various online marketing platforms; you must also ensure that they are operating at their maximum capacity. This includes rich media for all of your social media accounts (i.e. quality photos and videos) and regular interaction with your customers; as well as a fast and aesthetically pleasing website with sufficient backlinks and very active SEO (Search Engine Optimization). Most e-marketing platforms also provide services for cross-platform integration, allowing you to seamlessly sync your brand presence online; and also make it easier for potential customers to locate your brand on different platforms.
4. Have a consistent voice: Create a particular niche that is relevant to your brand and consistent with it throughout your online activity. Saying something today and something else tomorrow could easily confuse potential customers and drive them away.
5. Provide quality content: Regarding your internet marketing content, choose the acronym QERO, which stands for Quality, Commitment, Fair and Original. If your online content consistently possesses these qualities, you can be sure to comfortably win the hearts of multiple customers.
6. Use smart tools: There are a large number of online marketing platforms, and managing each one separately could be cumbersome. Instead, make your job easier and smarter by using the variety of smart tools available. Tools like Buffer, Everypost, and Hootsuite let you manage multiple social media accounts at once, MailChimp is great for email marketing, and Adroll helps you promote to already loyal customers.
7. Combine with traditional marketing: Since digital marketing has immense potential, traditional marketing shouldn’t be ruled out just yet. In fact, the best results are obtained when traditional and digital marketing strategies are combined. So of course have a strong online presence, but also supplement that with TV and radio commercials, as well as the timeless one-on-one customer relationship.
Digital marketing has developed rapidly in recent years and promises to be a major player in the marketing industry for years to come. Therefore, the sooner you become familiar with it, the better; And the more you save the unnecessary expense of outsourcing your online advertising to a digital marketing agency.