Well, some might say that by asking me, you may be asking the wrong person. As a professional music publicist and music marketing consultant for hundreds of successful independent music artists, I can only tell you what I have experienced over the last 27 years and doing this for independent musicians. A good music publicist can facilitate interviews and have your music reviewed. Its positive impact on your project and career can be more than considerable.
I am writing this article to get the attention of freelance artists. Most independent musicians may feel that their music has no chance in the sea of hundreds of thousands of independent music releases a year. Unfortunately, with that kind of competition, this is not far from the truth. Most unpromoted CD releases, no matter how good, are usually lost or forgotten. However, a good freelance music publicist can bring your music to the forefront and get the attention of the industry and the public alike with press, interviews, and music reviews. As long as your music is noteworthy, this makes generating the exposure and creating the buzz (if you like) a lot easier. CD reviews, interviews, and the press can do this efficiently if done correctly and by a credible professional music publicist.
Album and singles reviews, written by professional music critics on credible music blogs and in the music media, are read by thousands of potential fans, music journalists, booking agents, music publishers, and A&R representatives of major record labels and independent on a daily basis. . Professional music advertisers are the curators of these creative placements. That said, there are still many independent musicians who are now aware of the positive impact that rave CD reviews, interviews, and groundbreaking press can have on their project and new album release; while accelerating your music career to the next level.
Our band has a small budget. How much does an advertiser cost?
The cost of a professional music publicist can vary greatly, depending on how good you are, how experienced you are, and the scope and quality of your professional Rolodex (contacts-scope). Many musicians don’t even bother to ask about the cost of an ad campaign with a professional publicist for fear that the cost will be astronomical. Many artists and bands are marketing their music on a tight budget, believing that they simply cannot afford the services of a professional music marketer and publicist. They keep hitting and going the DIY route. Not because they want to, but because they feel they have to. If you ask, you will be surprised how reasonable an ad campaign can be with an established professional music publicist who is willing to work with you. (willing – being the keyword here).
It is also unfortunate that credible music media blogs and music critics, as well as record labels, do not honor unsolicited requests to review music submitted by the artists themselves. This is mainly reserved for professional music advertisers and labels with whom they work relatively exclusively. Of course, it is true that money can be a major obstacle to your efforts to enlist the services of a professional. I can only tell you that if you are really serious about your music, you just need to find a way. If your music is there, this may be one of the only ways to make it noticeable. Just put; find a publicist who is willing to work with you and your budget. Make a payment plan, find an investor. Just do what it takes. Save money on other things, not advertising. However, it is important to remember not to choose the least expensive advertiser. As with anything else in life, “you get what you pay for”. Artists who don’t professionally market their products or stop marketing their music to save money are like those who try to stop a clock to save time. Pretty crazy, right?