Well, you’ve finally written your eBook! Great, now what do you do with it? As an author who focuses on the web, rather than print, you have many options. Many freelance writers today use Amazon and Lulu to publish print books (PDF versions) or do their own DIY publishing. So what approach should you take? It doesn’t matter, both are good options.
If you’re just starting out, it’s best to list your eBook for sale on both Lulu.com and the Amazon Kindle Store. The main reason for this is that by putting your eBooks on multiple sites, you can target a larger audience and maximize your profits. But the questions still arise, which one should I use? Is it better to market my books more on Amazon than with Lulu? On which site can I earn more money? Don’t stop reading; the answer is just a few paragraphs away.
Lulu’s Books
It’s not hard at all to list your ebooks on Amazon or Lulu; the process is almost the same for both. The biggest difference is that Lulu.com requires you to create an account before you can log in, but don’t worry, it’s free. Once you are done, you can start a new project. Choose from the two project options presented; you want to select the eBook option. Next, you want to describe the eBook and provide a summary; this is what buyers see, so make sure it’s informative and engaging. Once you’ve done that, you’ll want to upload your formatted ebook and an eye-catching cover. The last thing you need to do is set a selling price and review your listing to make sure it’s okay with everything.
Amazon Kindle KDP
To sell your eBook on Amazon, go to kdp.amazon.com. Follow the steps on the site to create your account, which is also free. Scroll to the bottom of the page and click on the link titled “Self-publish with us.” Select ‘Amazon Kindle’ on the next page; this will take you to the Amazon digital book platform. In order for people to be able to read your ebooks on any of the Kindle devices, you need to format your book to digital text, there are a number of tools available to accomplish this task. Once you upload a properly formatted file, it will automatically be converted into an eBook for download to an eReader. If there are no issues, all you have to do next is provide a description and set a price for your book.
conclusion
The fact that it’s so easy to list your book on Amazon’s Kindle KDP or Lulu books, you can choose the one you want first. My recommendation is Lulu for their print on demand books and Amazon for their ebooks. Either way, the entire process shouldn’t take more than an hour to complete. In fact, spend a day and do one after another. You can upload as many books as you like if time permits; this will allow you to have multiple books on the two different sites.
When it comes to marketing, you don’t have to worry. The Amazon and Lulu brands are well known and their marketing dominates their respective industries. But you still need to spend time marketing your ebooks as well. For example, you can do this with a catchy sales page, links to your eBook pages, message boards, and more. Promote on both Amazon and Lulu, but focus your efforts more on Lulu. Lulu allows you to keep a higher percentage of the profits compared to Amazon.
As stated above; Kindle is one of the best eBook readers on the market. Although widely used, not everyone has a Kindle. Therefore, your market will only target this section of buyers; This doesn’t mean you don’t need to promote your Amazon Kindle book, you do. But you also don’t want to leave your PDF eBook on Lulu.com without any sales. Since many people can download e-books on their tablets and smartphones, you can earn more money by publishing your e-book on Lulu.
Bottom line, if you want to sell an ebook, make sure you maximize your profits by employing different selling options. Lulu and Amazon are two examples, but there are other sites that allow you to do the same thing. Don’t rule out other means of marketing your eBooks. Creating a landing page and using social media are just as helpful, but Lulu and Amazon are two well-known and preferred self-publishing programs.