I was searching SEO forums on ways to improve my Alexa rank, I was surprised when I found that SEO people are not interested in Alexa rank. I read answers like “what would you need that for? It’s not that accurate, so it’s silly to do anything about it.” but there’s more than one reason to show that Alexa rank matters.
Because it is important? I was frustrated that I got banned from Review Me and Text Ads links for lack of Alexa rank! It may be that I submitted my blog too early on such affiliate programs. The moral of the story here is that Alexa Rank is used to measure the value of advertising on your website. Look at this image. The text ads link uses the alexa rank to rank the blogs for the advertiser. So let’s take it for granted now: you have to improve your Alexa rank!
How does Alexa work? It is controversial. Everyone is criticizing the way Alexa ranks websites. In fact, it is based on the number of visitors browsing a certain domain using the alexa toolbar. As we can see here, websites that deal with webmastering and have a large web-savvy audience are more likely to rank higher because most of their visitors use this bar. The main idea here is that alexa ranking can’t be accurate, but as webmasters we have to deal with it.
How to improve my alexa rank? If you have one visitor per day. You have to let Alexa know about it when she opens your page! So you have to:
Make your audience aware of the importance of alexa ranking by writing articles about its importance and ways to improve alexa ranking.
Urge your visitors to configure the alexa toolbar – it’s efficient, try putting an alexa firefox plugin download link on your website. If you manage to convince most of your readers to install this bar, you will see your rank increase rapidly.
Put the alexa rank widget on your website – don’t be embarrassed if your rank is too high. Putting this widget is important because every time your page loads, the widget will ping your domain on the alexa ranking counter and that will make them feel like you have visitors.
Set up the alexa navigation bar on every computer you get your hands on. then mark your website as the home page. especially in internet cafes. I know it sounds silly, but it works. Maybe your URL stays as the home page for days before someone changes it.
Finally, be patient, as your traffic grows, your alexa rank will increase rapidly in the first few million, but once you hit the top 100k, the competition gets a bit tougher. let’s say it’s an imperfect word, where such an inaccurate ranking tool would affect the monetization of websites, but we have to deal with it.