It’s no secret that the world of podcasts experienced a huge renaissance in 2015. It’s never been easier to download your favorite podcast to take it anywhere on your smartphone or tablet. Podcasts are an indispensable journalistic resource, and they will become more so in 2016. The modern journalist simply has to keep up with the gadgets, software, and trends […]

As a fiction writer, I have found that one of the hardest parts of creating a story is not in the writing process, but in finding the best structure to tell the story. Most movie scripts use the three act structure, sometimes adding a prologue and epilogue which essentially makes it a five act structure in the storytelling process. But […]

I recently came across an interview with Facebook’s David Fischer about purpose-based marketing. Social good is no longer a topic of discussion by some thought-leading companies. Companies understand that getting involved in achieving a social impact makes a difference not only in the communities they serve, but also in the results of their companies. And, as this sensitivity becomes more […]

Can you afford to turn away new patients in today’s economy? Correct use of keyword HTML code on your orthodontic marketing website is key to driving potential new patients to your website on Google, the only search engine that matters. Keywords relate to the words and phrases patients type into search engines to find you. It doesn’t matter how good […]

A Parsons chair is a special type of upholstered dining chair. The name has nothing to do with the clergy. The chair got its name from its origin: it was created in Paris in the 1930s by a designer from the famous Parsons School of Design. In designing the chair, the designers at the Parsons School did not radically reinvent […]

1. Find out your strengths (if you don’t know what they are, you need to find out)! What do you do when you’re at your best? This question is deceptively simple but incredibly powerful. The world’s most successful people have discovered the things they are best at and build their work lives around those strengths. If you don’t know what […]

As a small business owner, chances are you spend a great deal of time trying to figure out new ways to win customers over. Marketing can be a fun or stressful business. The key is to understand the types of marketing. Instead of sending your marketing budget in many different directions, you can choose a specific type and stick with […]

Introduction This step-by-step tutorial will guide you through the basics of creating a newsletter with Microsoft Office Publisher 2007. Microsoft Publisher 2007 is an excellent software program for creating custom newsletters. Whether you’re promoting your business, updating school activities, or simply keeping friends and family up to date on the latest news, Publisher 2007 is the perfect choice. The software […]

Digital marketing or online marketing as it is popularly known is a tool to carry out the marketing of our product online. Direct email marketing, search engine optimization, and search engine marketing are some of the tools that fall under this category. They are increasingly common in the online world. It is a very popular form of advertising, The media […]

Search engine optimization, or what is sometimes called SEO search engine optimization, is something of an art and science that uses the technology behind the major search engines to drive traffic to your website and help to make your site more profitable over time. Search engine optimization should not be approached as a hobby or simply child’s play. When approached […]