Five offline advertising mantras for startups

The flow of business is always demanding. People in the marketing department of a new company must be vigilant in keeping abreast of rapidly changing marketing trends and consumer behavior. This needs to be backed up with creativity and lots of clever advertising tactics. Among a host of challenges a startup faces, competition from established counterparts and other new players […]

The basics of a business plan

Do you need investors? Are you looking for a loan? Do you want to apply for a grant? Or is it just time to do a self-analysis of your business? Are you expanding your business? Looking for new markets? Are you looking for the next level in your business? Are these all times when you need a business plan? What […]

Tips for Black Financial Empowerment

“The most dangerous of all dependencies is depending on your powerful oppressor to free you and share power with you, because powerful people never train powerless people to take away their power.” John Henry Clarke Introduction The above quote from one of the towering giants of Afrocentric thought, the late John Henrik Clarke, speaks to the reality of current power […]

What to do with an irresponsible teenager

Adolescents, like adults, have different levels of irresponsibility that can range from laziness in tasks to lying (to avoid responsibility or accountability) and violent and/or criminal behavior. The critical questions are: what level of irresponsibility is the adolescent demonstrating, how chronic is the irresponsibility, and are there patterns in the irresponsibility? Obviously, there are two rules about interventions: one, the […]

Franchises: an alternative to start or buy a business

Franchising is a type of business agreement that falls somewhere between buying a business and starting your own business. This is an agreement between a franchisor (Burger King, Subway, Mail Boxes, etc.) and you, the sole proprietor, called a franchisee. The franchisor offers its established corporate brand, experience, knowledge, training, support and proven methodology to the franchisee. In return, the […]

What is theTypical Lead Time for a Custom Neon LED Sign Order?

Custom Neon LED Sign Order A custom neon lighted sign can be a great way to promote your business and create an inviting atmosphere. They are also a fun and unique addition to any home or office. The average lead time for a custom neon lighted sign order is 5-7 days. This includes the design phase, manufacturing, and shipping your […]

Can you choose a questionable email?

Millions of scams are sent via email every day. How do you recognize them so as not to waste time? Here are some schemes specially designed to persuade you to part with your personally identifiable information or your money. Domain Name Renewals Many domain name owners receive what appears to be an invoice for their domain name renewal at several […]

A safety story

Throughout history, the safety and health movement has been affected by legislation. In the following safety and health timeline, notable events, individuals, and legislative actions are set forth to illustrate the theme that the safety professional/practitioner is and has been an important part of those preventative experiences that make up the life story. The ancient Chinese (c. 2500 BC) spread […]