If you are interested in earning revenue from your website, should you consider using the Google AdSense program to place targeted ads on your web pages? When I first considered this idea, I wasn’t sure if it was right for me. You see, I have several websites promoting affiliate links to products and services in my marketplace. I felt that if I put Google ads on my pages, they would compete with my affiliate sales. Sure, you knew you got paid when visitors clicked on these ads, but could it be a significant amount? Eventually, I saw that many other top marketers were using these ads on their pages. So I decided to dive in and give it a try, and after a year of using these ads, here’s what I can tell you.
The first thing I noticed was the ease of use when using Google AdSense. Once you’ve joined the program for free, you can start creating your ad codes. And the good thing is that you can customize the ads on your web pages. You can choose the color of the ads to match the color theme of your pages. You can choose from many ad units of different sizes. For example, they have a regular banner size of 468×60 and towers of 120×600. This way you can choose the right size for your page. Once you’ve made your selection, simply cut and paste the html and place it wherever you want on your page, and your part is ready!
You can track your ads with ‘channels’. Let’s say your website has 10 pages. You can assign each page its own channel so that when you log in to check your ad stats, you’ll see how many ad views and clicks you’re getting on each page. This is useful because it shows you where your ad revenue is coming from.
I haven’t really noticed any competition with my other affiliate programs! I realized that Google ads do not compete with my website, they are an additional source of income. My sales and leads didn’t plummet once I started using the ads. What I believe now is that a certain percentage of visitors won’t convert into customers, so ads are just another way to generate revenue from visitors who weren’t going to be customers anyway. As long as your own offerings are well presented on your site, if a visitor is interested in what you have, they will remain a customer.
The great thing about Google Ads is that they are “targeted.” This means that the content of the ad usually matches the content of your site. For example, if your site is about Boston terrier dogs, you’ll mostly get ads about Boston terrier dogs, or at least dogs. I can’t explain how they do this, but the HTML of the ad that you post to your site picks up the keywords on your pages and generates ads that match the keywords on your site. This is good because the ads will match the target market of your website. And since the ads rotate on their own, it gives you ‘fresh’ content.
Another advantage is that you are associating yourself with a trusted source on Google. They are currently the number one search engine, which means that people know and trust them. Therefore, having your presence on your website will not make you lose credibility.
Yes, but how much can I do, you ask! That depends on how much traffic your website gets and the theme of your website. In general, the more visitors your website receives, the more clicks you will receive on your ads. Since you get paid per click, your earnings increase with more clicks. Second, the theme of your site plays an important role. Advertisers have to bid on the keywords in their ads, and bids generally increase if more advertisers bid on the same keywords. Similarly, topics dealing with highly profitable industries, such as loans, mortgages, and home-based businesses, tend to get higher bids. The higher the bids, the more you get paid per click. In short, if your website deals with popular topics in a profitable field and gets consistent traffic, you should be doing well.
In closing, if you decide to join the Google AdSense program, be sure to read their terms of service to follow all the rules. They recently added some extra features to allow members to do more, like paying for referral earnings and toolbar downloads. The growth of online advertising continues to grow and grow with no signs of stopping. The AdSense program is a great way to benefit from this and earn an additional stream of income from your website. I highly recommend it!