Google is in the lead among all search engines, which is used by a large volume of internet users to search for relevant websites that are returned by Google for a particular keyword or key phrase being used. So if you really have to make your website very popular, attract a high volume of potential customers, then it is important that you follow certain established SEO techniques.
Keywords are the key to the success of your website
You need to find those keywords that are relevant to the type of theme or topic you choose to promote products and services from your website. You have to find keywords that find a lot of queries through the Google search box, but there are not many websites that actually deal with that keyword.
Now if you browse those websites that show up on the first page of a Google Search for that keyword, there may not be enough content to shed light on the keyword or phrase used. Here you can exploit, making raids.
Websites rich in highly informative content
Start writing rich content that is highly informative and useful to the type of visitors that click through to your website. Also, keep your website fresh by writing more content, twice a week. Google loves content that is fresh, hot, and crisp. Not obsolete, which includes articles that most websites have already covered over and over again, and regular visitors have memorized them and no longer need them.
In fact, Google is concerned that a good number of quality visitors will stray from Google and instead prefer other search engines to Google, such as Bing, to find websites that have rich content and are very different from the usual paths. trite. Naturally, the loss of quality visitors will mean less revenue for Google. That’s why Google is hungry for fresh content from relevant websites, catering to a particular market segment or group.
Satisfy Google’s hunger for fresh content
That is why it is important that it is not enough to just satisfy the requirements of a particular market segment or target group. You should also look at it from Google’s point of view. Therefore, write or outsource new articles, which are rich in relevant information and also in the context of the keyword, based on which you want to establish yourself as an established website to be reckoned with.
The importance of backlinks for your website for high ranking in Google
Now you also need backlinks for your website. According to the PageRank algorithm (Page stands for the name of Google co-founder Larry Page), backlinks are very important if a website wants to get the greasy pole up on Google’s search results page. The more backlinks the website has, the better it is. However, quality backlinks also count. In other words, if a highly established website has a link on one of its pages pointing to your website, the website, according to Google, has the merits of occupying the top slots on the first page for a keyword/phrase. given search. .
Writing articles
Article writing is one way to make your website popular as writing to established article directories helps you get more links pointing to your website. The other places are, of course, niche forum sites, where you can regularly contribute your useful ideas in discussion threads related to your field of expertise and niche. That way you can send more links to your website and therefore send more quality targeted traffic from the forum as well.
blog
To get more backlinks, you can maintain blogs that are also rich in content and have a backlink to your websites. This way you can increase the number of back links. Of course, these are all hard jobs as you need to make sure the blog is updated regularly with relevant content based on keywords.
Stop using Flash and graphics on your website
Chorus of wasting your valuable time and money on fixing your website with flash and graphics as the codes are not crawled by Google Spiders. So there is no point in adding those codes that Google barely pays attention to.
Prevent your website from being slow and lazy
Google doesn’t like those websites that are slow and irritating to open fast. So don’t use too many videos and graphics that will clutter your website and make it open quickly.
The importance of HTML/XML sitemap before submitting it to Google and other search engines
Another thing I want to draw your attention to is the importance of a sitemap, preferably an XML sitemap. However, it is preferable to have HTML and XML in the root folder of the website. The reason is obvious as different search engines have their own preferences. Therefore, it is very important that you have a sitemap for each website before you submit it to Google.
You can create a sitemap for free, like http://www.auditmypc.com/free-sitemap-generator.asp. Once you’ve created your sitemap, you can submit it to Google. You’ll get a good idea if you visit the EzineArticles sitemap, which is ezinearticles.com/sitemap.html
Stop plagiarism by duplicating content from other websites
Plagiarism is illegal and is a crime for violation of copyright and intellectual property laws. Google also hates websites that thrive on duplicate content. So make sure your website has original written content and no other website has the same content word for word and sentence after sentence.
The content must have at least 250 words.
Make sure your article is at least 250 words on every web page on your site. Also, your keywords should be placed in the first 250 words, as Google’s crawler scans only the first 250 words and based on that, checks the relevance of the web page to the search result.
Keyword density: limit it to 2% – 3% of the total content. Use only 2-3 keywords only
Don’t use too many of the same keywords over and over again. It would be considered offensive by most search engines. It is best to limit it to 3% of the total content. However, be careful to keep it to just 2-3 different keywords.
Niche websites that have very little competition but are in good demand from genuine visitors
Don’t turn your website into some kind of super mall, selling everything from mouse to elephant, all under one roof. Find your niche that caters to a good segment of the market, say domain swap. Make sure your niche is not filled with too many players in the market. Try those that don’t have too many players and you can be one of them, to fight your way to the top of Google’s search engine ranking, catering only to a select clientele.
I hope the information provided here in this article will help you to start a successful career in internet marketing and the success of websites making them profitable using SEO techniques. This is how you can improve your website’s ranking on Google search engines.