In the event that you have recently acquired an investment property in Jamaica, you may be looking for ways to market this place effectively. This requires careful consideration, especially if you obtained a mortgage to purchase one of the charming beachfront apartments in Ocho Rios. Therefore, the main goal of this article is to help people in your situation and hopefully go one step further in getting the best price for their rental houses in Jamaica.

To begin with, you should do your research and determine the rental rate for apartments in your area before doing any type of advertising. For example, if you own one of the apartments at Sandcastles on the main drag in Ocho Rios, you already know that your ads should be primarily targeted at island visitors. This would even make it easier for you, since you can easily find information on prices and other factors on the Internet. But, this also means that you have to be careful with your prices and avoid turning tenants away.

A good way to get results is to price your property a little less than the going rate, for example, if you see a trend of $1,500 per month, you could probably advertise for $1,450. Always remember that the real estate market is no different than other markets and people love to feel like they are making a deal.

As soon as you decide on the right price, you should start advertising online. If you don’t have a website, this is not a problem, as you can find companies that will allow you to place the ads for free. These days, potential renters will search vigorously online, so it’s important that you try this medium first. Also, not many locals will be able to rent their luxury apartment when they can easily find a two-bedroom home for $35,000 JD in this area. This means it’s mostly up to people coming from abroad if you’re going to get a steady rental income for most of the year.

The beauty of the Jamaica rental houses you’ll find in tourist areas like Ocho Rios, Negril, Montego Bay, and Falmouth is that they’re usually in demand for events like Reggae Sumfest and Jazz and Blues Festival. So you are sure to get a mix of people looking for a place to rent and you can easily get the best price during these times. But realistically, this alone can’t bring you the income you want, so you need to market the property effectively so that it rents all the time.

Another strategy that could help you with your advertising is to have an open house on the weekend. Now, I know you may not like this idea, but apart from the classifieds and online, this is also a good option. It is a fact that signs sell and rent properties faster in Jamaica since most people still like to drive and hunt for bargains. But, due to the location of your property, there is a good chance that you will not be able to put a sign on this complex and even if you could, you may not get any leads.

The concept of open houses in Jamaica is slowly taking hold, as some of the large companies in Kingston are having them almost every week. Also, you may even be wondering how to break into your target market, but this can work. Remember that this area is popular with tourists who come almost every day, so instead of having people coming every minute. The best thing would be to schedule a day, serve a snack and get to find out the price these people would be willing to pay.

By following these simple tips, you’ll have a better chance of renting your Sandcastles apartment all year round, plus you’re less likely to have your property foreclosed on by the bank.

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