Business blogs are very powerful marketing tools. A well-written blog can create interest in your brand and products/services, build your professional credibility, attract new clients, and keep your current clients engaged. So how do you write an engaging blog?
5 tips to create content that entices your customers
Here are five tips to help you write posts that engage your audience and help you promote your business:
Consider.
Write on topics that combine your business goals with the interests of your readers. The content must be relevant and important to your readers. It should answer their questions and provide them with information that will help them make purchasing decisions. You must also display your products or services. If either is lost, it’s a waste of time for both you and your customers.
be trustworthy.
Every sale starts with a relationship. And relationships are built on trust. Business blogs are effective in attracting and promoting only when the writer is credible. Be honest with your readers. If you make a mistake, admit it, promise to fix it, and keep your readers informed about your next steps. If a particular product or service is only suited to a niche market (it doesn’t have value for all of your customers), be honest about it. This establishes your personal credibility and makes your blog worthy of your audience’s time and attention. If you don’t appear credible, you lose your power to persuade and sell.
Be authentic.
Readers like a unique point of view, written in an original style. To keep your readers interested, write what you really think and feel, in your own words. If your blog posts are a series of news feeds, links, advertisements, or promotions, you will quickly lose your readers.
Be predictable.
Not only how to write a blog, you should also know when to write and publish a new post. Keep a regular schedule, with new posts at least two to three times a week. Your readers should be able to predict when your next post will be. A regular posting schedule, backed by intriguing content, increases your audience’s anticipation and engagement.
Be sharp.
According to a 2015 Microsoft-led study, the average human attention span is just eight seconds and has been declining year over year. Your job as a writer becomes more difficult with each passing year. Your audience is now checking the stock market, texting your family, delivering a gift on your connected dog app, maybe even taking a selfie, all while reading your blog.
So how do you keep their attention? Keep your posts short, simple, and to the point. Your post is most effective if a typical reader can read it and understand the highlights in less than a minute. Help them absorb the key points through bullet points, lists, and by mentioning interesting ideas.
As you can see, how to write a blog is a skill. Many small business owners choose to outsource blog writing. You can hire a professional writer for a moderate fee to create and maintain attractive business blogs that sell. It is one of the most profitable investments you can make.