Guest blogging the right way is important, because doing it wrong can cost you money. It can cost viewers the respect and love of Google. The wrong way is to post a generic post, with generic links, on generic blogs without thinking about your goals or audience.
The correct way to create a guest blog is to do all of the following.
Know your goal in advance
Your content should lead them to a specific page, not your home page. Have a plan to profit from your blog post by sending blog viewers to a very special and specific page.
Offer a special gift
Don’t just contribute a blog post, contribute a special gift aimed at the specific blog audience you are writing the guest blog post for. This will not only attract the audience of the blog, but also the owner of the blog, because they will like to be able to give something special as a gift.
Create follow-up content
Once you write and publish a guest post, you want to write follow-up posts about similar content on your own blog. It will also help match the new content to the guest post.
Treat guest posting as a long-term strategy
Do not work for the immediate results, but for the long-term results that guest blogging can provide today and tomorrow. A well-done guest post can pay off in the future if you play your cards right.
Make sure a guest post increases your credibility
When writing a guest post, you want to make sure that it makes you look good and that the blogger you are posting to looks good. The goal of a blog post is to give you the appearance of authority, knowledge, and someone in the know.
Link to your guest blog posts
Within other content that you write on your own website and blog, be sure to link to that blog post from time to time. It will make the blog owner and search engines happy too.
Reply Comments
For at least the first few months (if not forever), reply to the comments that appear on the blog post. You can also use these questions as food for new blog posts, in which case you can reply to the blog post with a link to your new blog that answers your question.
Doing these things will not only make each guest post worthwhile for you, but also for the bloggers you post as a guest for. You will soon be sought after as an expert in your niche and maybe even pay for guest posts because your posts perform so well in terms of numbers and ROI.