What is the Google Penguin update?
Google released the Penguin Update in April 2012 to stop spam in search results. There are so many websites that allow you to get or sell backlinks to another network for better search results. So to stop this spam, Google releases the Penguin Update. After the Google Penguin update, Google is getting tough on web spam and relevancy. If you are a website owner, you need to take action against bad and low-quality backlinks. Google’s Disavow Links Tool helps you remove these types of backlinks.
Like all other updates, this affected around 3% of search results and affected a large number of high-ranking sites. So there are so many website owners who started working on their website recovery. Now just creating a backlink is not enough, you need to work on some other factors like page layout, user experience, page load time, server response, quality backlinks, etc. to rank higher in SERP.
Google says,
In the next few days, we will launch a major algorithm change targeting web spam. The change will lower the ranking of sites that we believe violate Google’s existing quality guidelines. We have always targeted web spam in our rankings, and this algorithm represents another improvement in our efforts to reduce web spam and promote high-quality content. While we can’t reveal specific signals because we don’t want to give people one more way to mess with our search results and make the user experience worse, our advice to webmasters is to focus on creating high-quality sites that create a good user. . Experiment and employ white hat SEO methods instead of engaging in aggressive web spam tactics.
According to the report, many quality websites like Geek, Cultomac, Digg lost their high ranks. Here are some reasons why;
Keyword stuffing
Low-quality backlinks
Relevance
Outbound link quality
Duplicate content
Malware websites
Low quality content
Affiliate Websites
Black hat SEO techniques [hidden links, text etc.]
How to recover from Google Penguin update?
If Google changes any algorithm update, it will affect your website and search ranking. So to know which update affects your website traffic drop, the best solution is Google Analytics. Log into your Google Analytics and check when your website traffic drops. As after April 24, 2012, you must start working on Penguin Recovery. But on April 19, 2012 you have to work on Panda Recovery.
So, here are some tips to get your website back from Google’s Penguin Update;
The quality of the link
For now, you must create quality backlinks. If you’re still buying those 3000 backlinks for just $ 5, then you need to stop this and focus on quality backlinks. You may lose your search rank. There are so many high-quality websites that they lose their search rankings due to these activities. If you have some quality backlinks and other spam backlinks, this will affect your overall ranking. So, now start creating quality backlinks and use Google’s disavow tool to remove low quality backlinks. Make sure the backlink is relevant to your specialized website.
Anchor text layout
Anchor text distribution means that some predefined keywords from the same specialized websites use the same anchor text and link to your website. Most online marketers use anchor text distribution to get quality backlinks. If you’re doing the same, stop this and try getting backlinks with different anchor text.
Google webmaster tool:
I think you may be hearing about it, if not then it is Google’s tool for indexing your website in Google search engine. It allows you to add a sitemap of your website and allows you to analyze the SEO of your website in detail. You can check the security and issues of your website. But now, Google started sending emails to all Google webmaster users. For example, if you have any problems with traffic, if you have so many low-quality backlinks and much more, they will inform you by email. So this is Google’s best job. So if you are not using the Google Webmasters Tool, start using it.
Unusual backlinks:
There are so many bloggers that allow guest posting or guest blogging. But if you are a website owner and your website has a suitable niche and you start allowing guest blogging with an irrelevant niche then it will affect your Google ranking. This is called unusual backlinks. As Google says, these types of links are not relevant to the content or topic of your blog. So if you allow guest blogging or guest posting, keep your blog topic or niche and accept only those articles that are relevant to your website niche.
Keyword density
You should also consider keyword density when writing an article. If you are using more than 1.5% of keywords that are called keyword stuffing, stop doing this and try to keep a keyword density below 1.5% and prefer long-tail keywords. You can use Yoast SEO plugin which is the best plugin for SEO and SEOPressor plugin for proper optimization.
Keyword stuffing
As I say, you should maintain a keyword density of 1.5% to avoid keyword glut. There are a few plugins that you can use for your WordPress website to avoid keyword glut. Income Search Alert, Search Term Tagging 2, and Yoast SEO.
Automated SEO
You should stop automated SEO, if you are still using those automated SEO tools then stop using them and try to fix it yourself using SEO tips for beginners. Google does not allow this automated SEO activity.
Social networks
If you are not using social media for your website then it is your biggest mistake. Because some of the social media sites are ranked in the search results like Quora, Pinterest, Google+, etc. So, if you have not yet created your website page on social media, please create it as soon as possible. Once you have created social media pages, place the social share button on your website. So your readers can easily subscribe or follow you on social media and share your articles.
There are many advantages of social media like the first and foremost is that some of the social media sites rank in search results. The second is that social media sites are high-quality sites with a high DA (Domain Authority) PR (Page Rank). Third, social networking sites have a large amount of traffic on a daily basis. The fourth is that social media sites provide nofollow backlinks (instead of Tumblr, Tumblr provides dofollow backlinks), which is useful for creating backlinks from high-quality sites and driving traffic to your website. And the fifth is free! So, develop your presence on social media.