DXN USA might as well be the best MLM company you’ve never heard of. DXN offers food, beverages, supplements, and personal care products. If you have heard of DXN and are considering it as a home business opportunity, here is some information that may help you. It was founded in Malaysia in 1993. Over the years, Daxen International has pioneered and perfected the cultivation of the Ganoderma Lucidum mushroom. This healthy mushroom is the foundation of DXN products. DXN USA emerged in 2002 and the company currently operates in 65 countries.
Ganoderma Lucidum is native to Asia, and the DXN company still grows all of its Ganoderma there. This mushroom is known as Ling Zhi in China and Reishi in Japan. It has a long history of health benefits. Some of the health benefits attributed to this fungus are healthy liver function, healthy blood cholesterol levels, mental focus, healthy skin, and many more.
Its products include Lingzhi coffee, Vita Café instant coffee, Spica tea, and various aloe skin care products. Ganoderma is the foundation of the products, and the health benefits could be used to craft a unique selling proposition that sets you apart from other companies with the same target market.
One downside is the company’s website. Frankly, it seems amateurish, and everything is disjointed, with no real continuity from page to page. Fonts don’t seem to match from page to page, and basic design work is lacking. Compared to other Network Marketing companies with their sleek multimedia presentations, DXN’s marketing presentation is poorly done at best. Looks like it was made for a market outside of the US This is clearly a company that is focused on their products (a good thing), but the supporting materials seem disappointing (a bad thing) for now.
The advantage is that you shouldn’t be using the company’s website as your main marketing tool anyway. Your initial contact with potential customers and distributors should be under your own brand. You can learn how to do this with an effective attraction marketing system, which will show you how to generate leads, brand yourself, monetize those who don’t join your MLM opportunity, and much more.