There are so many PPC tools out there that it can make your head spin sometimes. That is the reason why I have compiled this list. Here are 7 free Google AdWords tools you should try. They are all incredibly useful and, of course, free.

1: Free AdWords Performance Rater

This is a free WordStream tool. Scrupulously audit your AdWords account in less than a minute. This tool can provide you with valuable information and feedback that can help you improve your campaign performance and lower your costs.

2: Google Keyword Planner

The Google Keyword Planner is an absolute must for anyone who wants to be successful with AdWords. With this tool, you type in a vague search term, then return a lot of data on possible keywords you could use and your search traffic. I would be surprised if you are not using it already as it is readily available and so effective.

3: AdWords Editor

AdWords Editor is the desktop version of AdWords. Its appearance and practicality is virtually identical to that of Google AdWords. However, because it is located on your desktop, it is able to run a bit faster. This is a must if you have a lot of work to do on a particular campaign or if you are managing multiple campaigns at the same time.

4: Google Analytics

Google Analytics allows you to track your campaign statistics with a wealth of details. It is useful for optimizing your AdWords campaigns and tracking their effectiveness.

5: Google Trends

Google Trends is especially useful for businesses of a seasonal nature. It allows you to see what terms are being searched over time. This gives you the ability to fine-tune the terms you advertise by tracking the time of year each particular term is searched the most.

6: Google AdWords application

This AdWords tool is great if you have to work on a campaign on the go. It is now available for both Android and iOS. The app allows you to adjust your keyword bids and enable / disable campaigns, ad groups, and ads. For now, you don’t have the ability to create new ads or campaigns, but since Google is constantly evolving, that could be right around the corner.

7: Google Analytics application

This app is similar to Google Analytics, however it has much less depth. However, it is still very useful as it allows you to quickly check statistics and reports while on the go.

These tools are incredibly useful, even critical to the success of an AdWords campaign. If you’re not already using them, 2016 is a good time to start.

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