1 – Find a need and place it. It seems obvious, but many companies and sole proprietorships just don’t follow this obvious rule. Sometimes, however, they manage to create a need or a desire with the product itself. But most of the time, the customer has a need and requires your product or service to meet that need. There are always needs to be met, and if your business can provide the service or product you need, it will do even better!
2 – Find a problem and solve it. Like the needs and wants of your customers, they also have problems. If your business can solve that problem, it will probably be successful. It is closely linked to your needs. For example, a customer needs more money. The problem is the lack of money. Your financial education system will meet that need and solve that problem! If a customer needs more time, the problem is lack of time. Your time management system will meet that need.
3 – Focus on the customer. How many companies have moved away from this? And how many are starting to fade? Very recent surveys have shown that customer service is the most important part of a business. Without a customer-centric program, the company is likely to get a bad image and lose customers, and probably have some financial setbacks … You get the idea. Without customers, the business can’t even stay open, much less do anything.
4 – Spend your time, talent, energy and all your heart to produce a product or service that they will buy. If you don’t have an established business yet, or even if you do, you should always remember to invest in the business. Nor always financially. Invest your time and energy in doing what people want, need, and will use to solve their problems. Put your heart in the company and the company will put the dollars in your pocket. You’d be surprised how many entrepreneurs don’t spend enough time on their businesses.
5 – Start small. It’s great to keep your dreams big and your successes bigger, but you just can’t start your company or a new product with big production. Start small. Small test runs. Small amount of production. Small production of money. You will save a great deal of time, energy, and money than if you had started big and failed dramatically.