It seems as if there is some kind of frenzy or fuss of some kind regarding content marketing… It’s kind of peculiar, as content marketing has always been the #1 practice, essential in SEO best practices. In fact, content is what made the Internet one of the most important inventions of modern technology.

TopRank Marketing’s Lee Odden has said, “Content is the reason search started in the first place.”

Before the Web/Internet was so cluttered with PPC and ad display, content was the only thing driving traffic to websites.

Interestingly, even since the rise of technology and digital marketing, content still has a huge impact on driving customers and sales to different websites. Instead of diminishing in power, content has now become more essential and effective than ever in digital marketing strategies.

Why market content for Shopify eCommerce stores?

An exceptional piece of content that you create can live for eternity on the Internet. Unique and remarkable content will continue to drive traffic, leads, and sales for years to come! It will proceed to make its rounds on social media and develop referrals and backlinks.

When you write totally amazing and incredible content, you are starting to create a chain reaction of spells. The more engaging and informative the content, the greater the response…and this is just one of the many reasons why content marketing for Shopify eCommerce stores is vital!

You have to think of content marketing as some kind of money-making device or something that works without ever getting tired, no matter what time of day it is… When you use content marketing correctly for e-commerce stores of Shopify, your business will simply continue. grow up.

Below you will find a variety of Killer Market content strategies that will drive traffic to your Shopify eCommerce store.

1. Write titles in bold. Always start with the basics: great headlines. On search results pages, the headlines you’ve created have a colossal impact. Use headlines to attract the attention of your users and potential customers.

2. Write using powerful language/words. Powerful words are words that will convey emotions and attract different senses in a person. Words like “killer, catastrophic, ballistic, explosive and/or “amazing, mind-boggling, extraordinary, miraculous, amazing” and the like seem to elicit a reaction from people. We’re sure you’ve experienced this too while reading powerful and truly moving content.

However, be careful about using too many power words, as it can come off as clever or even spammy. Find a balance and place powerful words in precise places, where the impact will be felt the most.

  • Don’t be afraid to be sexy. It’s no secret that sex sells. It just does… That said, be sexy in the applicable circumstances, but don’t overdo it. You don’t want to be inappropriate or offensive. Creating some catchy headlines will help you with traffic to your Shopify eCommerce stores.
  • Be mysterious and intriguing. Everyone enjoys a bit of mystery; a bit of intrigue…so don’t unleash all your information in your headlines. Provoke the curiosity of the readers by taking advantage of the division between the problems of the users and the solutions that you can contribute.
  • Implosion of expectations. Please note that not many websites have received much attention following conventional methods. Think out of the box. Dare to be edgy and a little shocking. Remove the filter from yourself and your content. Write about things your users don’t expect. However, ALWAYS back up your information with hard data and facts.

3. Acquire information. We recommend that you subscribe to websites such as: Copy Blogger, QuickSprout, Social Media Examiner, and Content Marketing Institute. Take note of the types of headlines, which generate the most shares and Tweets. Don’t be afraid to be experimental. You will learn from your mistakes.

4. Create fruitful content! Fertile, generous, informative, creative, abundant – these are all synonyms for extraordinary eCommerce content from Shopify. People really love to connect and engage with content, as long as it engages their senses. If you know what really appeals to your target audience, you will see your content start to spread like an epidemic. Use this guide to create genuine and fruitful Shopify eCommerce content.

5. Make sure the content goes viral. How do you know if your content is viral worthy? Well, if your content is worth their information, it will usually spread on its own. Give your target audience reasons to connect and/or share your content with others. Is your content absolutely amazing? Are you offering special offers?

Viral content development is of utmost importance as it will compel your users to share your content. For Shopify eCommerce stores, it is sometimes a bit more challenging, and for this reason, you need to make sure that your Shopify eCommerce blog page is one of the best in your line of business or industry.

6. Newsjacking of social trends. We live in a world of hashtags and trending topics, and hashtags and trends come and go on a daily basis. When you use Newsjack, you’re basically taking advantage of the trending topics on social media to optimize your eCommerce content. For example, if #NationalCatDay is trending on Twitter, think about and/or find a way to link this trending hashtag to your business. You can even just tweet about it on your business Twitter account and users will notice that your business is one that keeps up with all sorts of trending topics.

7. Create longer blog posts/content. Guys, it’s a myth that users are lazy and don’t want to read long copies. Sure, if the content is boring or uninformative and invaluable to users, they will naturally bounce. However, if you have great content, with valuable and newsworthy information, your users will definitely want to read all of your content.

Plus, search engines just love long-form copy!

8. Create and use visual content. Tweets containing images have been reported to receive approximately 89 percent more favorites and approximately 150 percent more ReTweets compared to Tweets that do not contain images.

Sure, you can select most of the images/photos you share on Twitter and other social media platforms, but it is highly recommended that you dare to get a little creative with your smartphone and camera and experiment a few to get totally authentic images. You never know – you might even start something as big as the Hot Pepper Challenge!

Organize and Organize Content Marketing for Shopify Ecommerce Stores

A lot of Shopify eCommerce stores/businesses have recently realized the importance of eCommerce and content marketing. But only a few have found the infrastructure to optimize continuous content across the wide range of digital marketing platforms and channels available.

No matter what kind of business you have, you should have access to the capabilities that will allow you to create, broadcast and monitor your content.

9. Develop a calendar for Shopify eCommerce content. To get started, you need a concrete Shopify eCommerce content marketing strategy. Create a document detailing: themes, short-term goals, targeting data, and segmentation. A calendar like the one described is the best way to start and ensure a successful eCommerce content marketing campaign for your Shopify eCommerce store.

As you become more familiar with your target audience, you will be more adapted to prepare different content marketing strategies that are suitable for your users. Always make sure that any new strategy you implement is of the highest quality. Don’t create content just to post something…

10. Reuse content. “Kill two birds with one stone…” When writing content, keep this quote in mind, as it can be invaluable and extremely effective. When creating content, we often forget about some of the best texts ever published.

Take the time to go back to previous content you’ve written and/or created that you feel confident about and share it multiple times on the same platform so you can reach people in different time zones or who have different clothes online. Once you do this, modify/reuse your content, so you can distribute these amazing pieces of content on different platforms.

For example, if you created an infographic a few weeks ago and are now developing a video for this week, check to see if you can incorporate your infographic from a few weeks ago into your new video. Remember, content is not just about words!

Start applying these awesome and totally effective tips that will boost sales on your Shopify eCommerce store!

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